We are Phorm. We can raise a keyboard from a flat screen and make it disappear.
We don’t blame you if you’re skeptical; this has never been possible on touchscreens before. It is something you really have to feel to believe.
Other hardware makers similarly struggle with this dilemma. It isn’t easy to explain every feature of physical products without being able to demo and explain all features. This often leaves customers with many questions and reluctance to buy. We have been focusing on creating a retail experience for Phorm that will let customers feel the product along with envisioning the stories, tweets and memos they can create on it.
For reasons like these, Brick and Mortar stores have to exist for people to try before they buy. Many companies are noticing this and learning how to carryout similar experiences online such as IKEA’s room planning tools. Phorm’s VP of Marketing, RK, shares his insights into the retail experience in his article Online Shopping Is Transitioning To A More Touchy-Feely Model. Read about the companies who are creating the most immersive shopping experiences on and offline. Also join in on the conversation “who provides the best retail experience” write us @getphorm.
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