Why iPads could be replacing computers, but haven’t yet.
I love reading for hours at my desk and on my bright desktop computer screen… Says no one. We get enough of that at work. Hours of reading paper books, e-books, newspapers, and magazines- much less strenuous on the eyes, and posture because we could be sinking into bed as we do so.
“Lean forward” and “Lean back” experiences are phrases used to describe engagement with media on a computer vs print. Magazines are the original lean back experience because your engagement is limited to consuming content with the option of sitting back. It is also understood as being low engagement. Laptop computers and desktops are lean forward engagements because of the obvious reasons of sitting up and hunching forward at a desk. This is understood as very high engagement. No matter how hard goofy products try, laptops cannot be a lean back medium.
BUT iPads have become the hybrid since they are used for heavy consumption (reading long books) and engagement (typing, tapping, swiping etc.).
Why iPads are not quite as productive as computers yet
Apps for iPads are not designed for optimal productivity when consuming and creating content. Apps don’t take into consideration how many windows we’d need open, how to navigate the screen (tapping on small links isn’t as precise as navigating with a mouse), and, most importantly, how we learn to become touch typists (tactile feedback of pushing keyboard buttons). Until they address these points, iPads could never be as productive as laptops or desktops, not because they are lean back (and low) engagement experiences. With a little help from your Phorm, it could get real close! Phorm provides tactile feedback to get more value out of iPad productivity apps and their mobility.
Is she reading? Is she writing? A whole lot of BOTH!